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Home › Real-time-ready behavioral targeting in a large-scale advertisement system

Real-time-ready behavioral targeting in a large-scale advertisement system

US Patent 8442863 · Granted May 14, 2013

Estimated economic value: $29,028,000 ⓘ

Assignee

Microsoft

Inventors

Badrish Chandramouli (34 patents)
Jonathan D. Goldstein (47 patents)
Xin Jin (341 patents)
Balan Sethu Raman (55 patents)
Songyun Duan (14 patents)

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